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BLIS for Retail

Stand inside the next idea.

Retail marketers' teams are under pressure to turn footfall into sales, prove ROI on every activation, and create experiences that feel fresh in a sea of sameness.

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Illustrative applications · designed around your space
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They know shoppers are overwhelmed by ads and discounts, and that static displays or oneway LED walls don’t cut through the noise.

But building physical prototypes, popups, or fullscale sets for every campaign is expensive, slow, and hard to measure.

With interactive rooms, retail brands can turn a single space into multiple configurable activations: product configurators, virtual showrooms, gamified trials, and datarich experiences that let shoppers “build” their ideal version of a product before it exists.

Your teams can test concepts, capture configurations as leads, and tie engagement directly to sales lift and repeat visits — all without rebuilding the physical environment each time.

A campaign can now feel like something shoppers have already touched, customised, and connected with, even if the final product or set was never physically built.

Have a look at the organisations that are effectively using our spaces:

Around the room

Everything you need to begin.

01A full turnkey solution
We mean it literally: the install is the beginning, not the end. We can handle every aspect of the installation, or work alongside your estates team or contractors.
02Installation and verification
A partner trained by Gener8 installs your room, and we attend on site to verify it meets our standards — or supervise your own contractor remotely.
03Content from day one
While the installation happens, our design team works to your exact dimensions, so you have enough content ready to get started the moment the room is live.
04Guided staff training
The design team teaches you the software, proposes scenario ideas and answers your questions, so your users get real creative freedom rather than a manual.
05Ongoing IT support
Support does not drop off after purchase. No question or request is too big or too small, and issues are picked up and scheduled as quickly as we can get to them.
06Unlimited content
Your space is only a success if you keep using it, so content keeps coming.
Under fair usage.

Before you get started

Your questions, answered.

01What is a BLIS suite?
BLIS stands for Blended Interactive Simulation System. It is a software-driven interactive room that installs into a space you already have — no fixed rig and no rebuild. Content wraps the walls and the floor, and scenarios are controlled from one place.
02Do we need a purpose-built room?
No. Any room can become a BLIS suite. Our reference build is a 4 × 4 m suite, and we work to your exact dimensions rather than asking you to work to ours.
03Who installs it?
A third-party partner trained by Gener8 installs your interactive room, and we visit on site to verify it meets our standards — or supervise your own contractor remotely. We can also work alongside your estates team or existing contractors.
04What happens after the install?
Your journey does not end when the install is done. Your first call with our installation team covers your space, your requirements and what you want to create. While the installation happens, our design team works to your dimensions so you have content ready from day one.
05Do we have to make our own content?
Only if you want to. You get access to a wide range of generic and sector-specific scenarios and can start straight away with no software training. Our in-house design team also builds bespoke simulations with you, and we teach your team to create and edit content themselves.
06What support do you provide?
Ongoing support is part of the package rather than an add-on. In the words of one client: “Unlike many other suppliers, whose service and involvement drops off following purchase of their product, Gener8’s support continues at the same high level throughout.”
07What is the difference between projection and LED?
Everything you can do in a projection room carries over to LED, and LED adds things projection cannot match: no shadows, so presenters can walk right up to the wall; it works in any light with no need to dim the room; it is weather-proof; it goes around corners and into any shape; and it never goes out of focus.
08Can it integrate with the systems we already use?
Yes. We integrate existing systems so everything works together inside your simulation ecosystem, and our ecosystem integrates with multiple third-party debrief platforms.
09Which sectors do you work with?
Healthcare, education, emergency services and military simulation are where most of our installations sit, but the room is sector-agnostic. If you cannot see a case study for what you have in mind, it does not mean it cannot be done — talk to our team.
10We are a distributor. Who do we speak to?
Choose “Distributor / reseller” when you book a demo and your enquiry comes straight to the right person.

Built around your people

Make room for your next idea.

Tell us about your space and what you want to achieve.

Talk to Gener8